Developing an understanding of ‘Globalisation’ and the impact it has on media and communication, with Angelica Xidias.
‘Globalisation refers to an international community influenced by technological development and economic, political, and military interests. It is characterised by a worldwide increase in interdependence, interactivity, interconnectedness, and the virtually instantaneous exchange of information. Globalisation could lead to the homogenisation of world cultures, or to hybridisation and multiculturalism.’
(O’Shaughnessy and Stadler, 458).
An important aspect of growing and adapting to aspects of international media and communications begin with an understanding of the concepts we face, it is vital to have an understanding of these and the positives and negatives associated, in order to progress any further. O’Shaughnessy’s definition of globalisation allows us to understand the ways in which global ideas are being adapted into local markets however it is possible to recognise that the positive aspects of these global interaction can be followed by negatives, particularly when some countries have more power than others.
Globalisation and the idea of global media can have the potential to influence power, depending on how the media portrays it, this can be seen as both a positive and a negative. However, the perception that this idea of global media may result in the saturation of these networks and in turn a loss of values systems and meaningful communication within traditional communities, is a prevalent negative consequence that is inevitably associated with globalisation.
The positives that arise from the dimensions of global culture (ethnoscapes, technoscapes, mediascapes, ideoscapes and financescapes) and the connectedness that globalisation will provide are significant. What society must endeavour to achieve is a balance between both traditional community and global markets as it is possible that globalisation in an inevitable aspect of future communication that must be adapted and adjusted to.
A similarly both informing and interesting evaluation of globalisation can be found at Angus Collocott’s blog on Breaking Down Barriers.
O’Shaughnessy, M and Stadler, J (2008) ‘Globalisation’, Media and Society (fifth edition) Oxford: Oxford University Press, pp. 458-471.